Skip to content
All writing

Swiping taught a generation to audition people

John Moelker · August 11, 2026 · 7 min read

A dating app is a device for making fast judgements about people from photographs. That is not a criticism of the people who use them, and I am not going to pretend the alternatives were better for everyone. It is a description of the mechanism.

The mechanism has a consequence, and the consequence is the subject of this piece: it trains you to evaluate, and evaluating is a different skill from meeting.

What the swipe actually asks of you

A profile presents a person as a small set of comparable attributes: face, height, job, a line of text meant to be charming. You are asked for a binary verdict, quickly, and then handed another one.

Put plainly, the interface asks you to treat a person the way you would treat a product listing. Compare, judge, discard, next. Nobody designed it to be cruel. It is designed to be fast, and fast requires that a human being be reduced to something that can be assessed at a glance.

Do that a few hundred times and it stops feeling strange. That is the part worth noticing. The problem is not any single swipe. It is the repetition, and what repetition teaches.

The Shallow Hal inversion

There is a 2001 comedy called Shallow Hal in which the main character is hypnotised so that he sees people's inner character rather than their appearance. A kind woman looks beautiful to him. A cruel and self-absorbed man looks repellent. The joke is that Hal, who was shallow, now cannot be.

The film has aged badly in a specific way, and it is worth saying so rather than quoting it approvingly. Its reward for inner beauty is still that the woman turns out to look like a film star, and it uses a fat suit as a punchline. It undercuts its own argument in the delivery.

But the premise is a useful inversion, precisely because it is the exact opposite of a profile grid. Hal's condition made character visible and appearance secondary. The app makes appearance visible and character invisible until much later, if ever.

You cannot see from a photograph whether someone tells the truth when it costs them something. You cannot see whether they get quiet or cruel in an argument. You cannot see how they treat their mother, what they owe, whether they want children, or what they actually believe when it is inconvenient. None of that is in the picture. All of it decides the marriage.

The commodity problem

When a person becomes a set of comparable attributes, two things follow, and both make communication harder.

The first is that other people become replaceable. If there is always another profile, then a difficult conversation is never obviously worth having, because leaving is cheaper than resolving. The cost of working something through goes up relative to the cost of moving on.

The second is subtler and I think more damaging: you start to see yourself the same way. If you are being assessed on comparable attributes, the rational response is to optimise your presentation. And a person who has spent years optimising a presentation has had a great deal of practice at being appealing and very little at being known.

Those are not the same skill. They are closer to opposites. Being appealing means managing what someone sees. Being known means letting them see the part you would not have chosen to show.

What the app trainsWhat a marriage needs
Fast judgement from limited informationSlow judgement from disclosed information
Comparing a person against alternativesCommitting to one person and closing the comparison
Presenting your best available versionBeing known at your least impressive
Moving on when it gets difficultStaying in the room when it gets difficult
Attraction as the entry requirementHonesty as the entry requirement

Why this makes open communication non-optional

I sat with couples preparing for marriage for fifteen years. The single most consistent thing I saw was not conflict. It was couples who had never once said the hard thing out loud, and who assumed that not having said it meant it was not there.

One pattern I saw over and over: ask a couple whether anything about their partner bothers them, and they will tell you, sincerely, that nothing does. Then twenty minutes later, unprompted, one of them will mention the way the other eats. They were not lying. They had simply never been asked in a way that made it safe to answer.

If you meet through a mechanism that rewards presentation, you arrive at that conversation with less practice than any previous generation, and more to disclose, because the presentation has been running for longer.

Which means the disclosure conversation is not a nice extra. It is the thing that has to happen, and it is the thing nobody has rehearsed.

Questions people ask

Are dating apps bad for relationships?

The honest answer is that the research is mixed and the apps are not one thing. What is clear is that the interface trains fast evaluation from limited information, and that the skill a lasting relationship requires is close to the opposite of that.

Why does swiping make people feel like commodities?

Because the format reduces a person to a small set of comparable attributes and asks for a rapid verdict. Repeated often enough, that framing extends to how people present themselves, optimising for appeal rather than for being accurately known.

How do you move from an app to a real conversation?

By having a specific, concrete conversation rather than a general one about the relationship. Pick the actual subject you have been avoiding, money, family, faith, children, or your past, and say the true thing about it out loud, to the person, once.

What should you talk about before getting engaged?

The subjects that are expensive to discover late: debt and money habits, what you expect of extended family, whether you want children and when, what you actually believe and practise, and anything in your history the other person would want to have known.

Where to take this

If any of that sounds like your relationship, the next move is a conversation, not more reading.

You can look at the conversations in the catalogue, which are grouped by the areas that actually come up, and you can read what this deliberately is not. It is not a companion, not a counsellor, and not a substitute for saying the thing to the person.

If you are a facilitator running premarriage sessions, the session kit is written so you can run one of these conversations yourself.

And then take it to a human being. That is the whole point.

This is writing, not counselling. If any of it lands close to home, the next step is a person, not another article.